Trout, Jack – Positioning: The Battle for Your Mind (Paperback)

Dive into the seminal marketing classic Positioning, where advertising legends Al Ries and Jack Trout reveal how brands can claim a clear, powerful spot in consumers’ minds—even in today’s media‑saturated world. Packed with sharp case studies—from Lux soap to Xerox—the authors show why being first matters, how to avoid the pitfalls of co‑branding, and how to reshape market perceptions. This 20th Anniversary Edition includes fresh commentary on why these timeless ideas still dominate strategic thinking today.

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