{"product_id":"joe-calloway-becoming-a-category-of-one-business-book","title":"Calloway, Joe - Becoming a Category of One (Hardback)","description":"\u003cp data-start=\"434\" data-end=\"885\"\u003e\u003cem data-start=\"434\" data-end=\"462\"\u003eBecoming a Category of One\u003c\/em\u003e by \u003cem data-start=\"466\" data-end=\"480\"\u003eJoe Calloway\u003c\/em\u003e is a motivational business nonfiction book focused on branding, customer experience, leadership, innovation, and creating a business that stands apart from competitors. Through practical examples and actionable strategies, \u003cem data-start=\"704\" data-end=\"714\"\u003eCalloway\u003c\/em\u003e explores how companies and entrepreneurs can build loyalty, improve service, strengthen identity, and create long-term success by offering something memorable and unique.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"1298\"\u003eWritten in an engaging and accessible style, this book is especially valuable for small business owners, entrepreneurs, sales professionals, and readers interested in business growth and customer relationships. Its emphasis on consistency, reputation, creativity, and customer-focused thinking makes it a helpful resource for anyone working to strengthen a brand and build meaningful connections with customers.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1444\"\u003e\u003cem data-start=\"1300\" data-end=\"1444\"\u003eCover art may vary and will be based on availability. While the content remains the same, the cover you receive may differ from what is shown.\u003c\/em\u003e\u003c\/p\u003e","brand":"The Burrow Bookstore","offers":[{"title":"New","offer_id":45239668932785,"sku":"9780471274049","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Like New","offer_id":45239668965553,"sku":"68965553","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Very Good","offer_id":45239668998321,"sku":"68998321","price":15.0,"currency_code":"USD","in_stock":false},{"title":"Good","offer_id":45239669031089,"sku":"69031089","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Fair","offer_id":45239669063857,"sku":"69063857","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/8053\/2913\/files\/joe-calloway-becoming-a-category-of-one-business-book.jpg?v=1778385728","url":"https:\/\/theburrowbookstore.com\/products\/joe-calloway-becoming-a-category-of-one-business-book","provider":"The Burrow Bookstore","version":"1.0","type":"link"}